If you know “nithyananda scandal” in India, then you might have seen the video somehow or other. I am not going to talk much about the scandal itself (though I will talk about it), but the point of this article is different. Online Internet marketing!
Have we ever seen such a video before about a celebrity and the interesting thing is the reach of the “word” to people and how fast and in all means. It is a real Wowwwww!
What an over communicative world we are in now. In fact, it is too much of
communication.
Good or bad – it is stunning to see the word reaching millions of people within just short period of time.
Going back to the past, we had only newspapers to have the message or news to the people. In order for the news to reach, first hand via newspaper, the person has to know how to read or that person has to be linked to people who read etc., Atleast there are so many hurdles before a person gets the news about anything good or bad via newspaper.
Next came the radios, atleast this was better. Then came Television. We thought Television was powerful, but you know what – we are in much newer generation – where the news spreads like a fire or even faster than fire.
Given the example, It started with – in fact SUN TV started showing the video with some censor at least and helping the identity of the actress and they were decent. There are videos which came out from Nakkeeran and others (private parties) who had it uncensored (to an extent) and when I saw the number of views was 352 or so. Now, it has crossed 100s of 1000s. unbelievable!
In other hand to Videos, there are other communication mediums – specific Websites Or social media websites like Facebook. There are broadcasts and propoganda going against the Swami (“holy” man Nithyananda) and also there are propoganda in facebook and youtube “FOR” the Swami (“holy” man Nithyananda). Can you believe, there are still supporters of this man!? How smart and intelligent people are!!
Oh, I cannot forget this – Twitter, Google Buzz, Orkut, Facebook, Blogs! if you calculate how many people follow how many – you will be stunned to know that even a TV cannot beat the level of communication in terms of speed and content and news it can communicate to huge number of people (we are talking about Millions of people).
I wouldn’t forget the phone, email, VoIP etc.,. Many communicated via the same as well. There is nobody today in Tamil Nadu (a state in India) who do not know this scandal and in that case thousands or NRIs outside the country also is included.
This is called Overly-Communicated world! Every three years, we are in a different generation of the world, unlike those olden days where every 20-30-40 years another generation comes up.
OK, now – the example we considered was a BAD or DIRTY news. This is the first example for the country like India to “consume” or realize the existing powerful media and communicative world we are in. It was shocking to see a bad news (victim swami) to realize this media’s power.
Well, it is a realization anyway – whatever the news it might be. This is a great opportunity from an Online Marketing perspective. We should be able to spread ANY news to HUGE amounts of people within seconds and minutes.
Use the opportunity to build your business or make revenue! Well, that is enough on this article. Hope you liked it!!!
a true use case of the power of online internet marketing!
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